Get 3 Tips for Getting a Handle on the Business Side of Your Software Company
Fighting the Impostor Syndrome
Have you ever felt that even though you're successful and accomplished in your field, that you're an impostor? That one day the curtain is going to come down and people will see the person behind [...]
The Most Needed Skill for Small Business Owners
If you had to come up with the most needed skill for a small business owner, what would it be? Would it be leadership? What about sales? How about organization or planning? Those are all [...]
A Software Company of One
In his book, "The Business of Software", Eric Sink talks about small ISVs, which are small independent software vendors who dream up a software product and then build it with the intent to market and [...]
Software Company – Going Remote
It's been just over a year ago that our company went all remote. What this means is that we gave up the centralized office and all work from our homes now. When I started my [...]
Software Marketing – Landing the Plane
When we geeks get started writing copy for marketing our software, we go one of two ways. We're either really verbose as we try to bring our logical thinking process into the copywriting process or we're really [...]
How to use Story to Transform Your Software Marketing
Over the years, I've gone from dreading coming up with marketing materials to market my software to really enjoying it. I think part of the reason for this is that I enjoy learning. My son-in-law [...]